Thirsty for new business?
THE OWNERS of the Thirsty Liquor branded chain of liquor stores certainly have been busy. This year they have acquired nearly 20 new shops, growing their tally of stores to a new total of over 85 stores nationwide, says Thirsty Liquor co-owner Renee Patel.
Thirsty Liquor purchased the naming rights to the Black Bull Liquor brand in June of this year. The acquisition added a dozen new stores to the group.
“This gives us better buying power and a strong representation in the Bay of Plenty and Hawkes Bay region,” says Patel.
“We have also added a full time representative on the road now - Bob Govan who is actively promoting the Thirsty Liquor and Black Bull Liquor brands nationwide. The company is in growth phase and we look forward to capitalising on any new opportunities and continuing to expand.”
Thirsty Liquor Group Ltd will remain the parent company to the Black Bull Liquor brand and other groups that want to join the winning team. Watch this space.
Originally Published in DRINKSBIZ magazine - August / September 2015