Bourbon RTDs

Ready-to-drink (RTD) bourbon cocktails have become a popular choice for New Zealand consumers who want the convenience of a pre-mixed drink with the rich bourbon flavours. These beverages, commonly known as Bourbon RTDs, are canned or bottled beverages made with bourbon whiskey and a variety of mixers, offering a simple yet flavourful option for bourbon lovers on the go.

RTDs have surged in popularity in recent years, particularly as consumer demand for convenience and quality rises. Bourbon RTDs, in particular, are appealing to both whiskey enthusiasts and those seeking an accessible introduction to the world of bourbon. By offering pre-mixed drinks with consistent taste, Bourbon RTDs provide a fuss-free way to enjoy cocktails at parties, events, or simply at home.

Types of Bourbon RTDs Available

The market for Bourbon RTDs is diverse, catering to a range of New Zealand consumer preferences. Below are some of the most popular types:

Classic Bourbon and Cola

This is perhaps the most popular type of Bourbon RTD, combining smooth bourbon whiskey with the familiar flavour of cola. This combination is particularly popular among those who enjoy the sweetness of cola complementing the rich, smoky notes of bourbon.

Bourbon and No-Sugar Cola

Another widely enjoyed Bourbon RTD, bourbon and cola zero and no-sugar options offers all the flavour of a traditional Bourbon and Cola RTD without all the sugar, perfect for those counting calories.

Bourbon Lemonade

For those looking for a lighter and more refreshing option, bourbon and lemonade is an excellent choice. The citrusy lemonade adds a tart and sweet contrast to the smooth, slightly smoky bourbon.

Frequently Asked Questions (FAQs)

1. What does RTD mean in bourbon RTDs?

RTD stands for "ready-to-drink," referring to pre-mixed bourbon cocktails that can be consumed straight from the can or bottle.

2. Are Bourbon RTDs made with real bourbon?

Yes, Bourbon RTDs are made with authentic bourbon whiskey as the base spirit.

3. Can I drink Bourbon RTDs straight from the can?

Absolutely! Bourbon RTDs are designed for convenience and can be enjoyed directly from the can or bottle.

5. Are there low-sugar options available?

Yes, some brands available in New Zealand offer Bourbon RTDs with low or no added sugar for health-conscious consumers.